Atelier NIRIS has finished a showroom display for the lifestyle brand FURNITEAM.
Showroom design is important of our client, for it is encompassing both practical and aesthetic aspects.
It serves as the face of a brand, creating the first impression for potential customers. The design should align with the brand's identity, reflecting its values, style, and ethos.
An effective showroom layout optimizes the use of space, enabling the display of products in an organized and appealing manner. A well-designed showroom enhances the customer experience by providing a seamless flow, making it easy for visitors to navigate and explore the offerings.
It also influences purchasing decisions by strategically placing products, using appropriate lighting, colors, and textures to showcase items in the best possible way.
A thoughtfully designed showroom can establish an emotional connection with customers, evoking specific moods or feelings that resonate with the brand, ultimately fostering brand loyalty and encouraging repeat visits.
Location: Aalsmeer, the Netherlands
Architecture/Interior: Atelier NIRIS
Lead architect: Xichen Sun
Team: Zhen Zeng
Project time: 2022
Completion time: 2022