Shopping Street Facade Design
Together with Jujia Statue Company, Atelier NIRIS has finished the concept facade design of the outdoor shopping street for Wuyue Plaza in Yuncheng City.
The purpose of this concept design is to generate a real-life atmosphere of the shoppring street before the entire complex project completion, letting potential buyers to have an early-bird experience, a better impression, and finally make a purchase for the shops.
The client WuYue Plaza (Seazen Holding) is an experienced developer with a standardization production line. They have very strict guide lins to control the quality of the projects. In this "side quest" design of the entire shopping mall complex, the client provides several guide books with up-to-date marketing strategies and shop typologies, thus providing us the realitc, feasible yet still aesthetically free design requirement for the entire street layout.
A well-crafted facade design is of paramount importance for a shopping street, as it serves as the vibrant face of the businesses lining the thoroughfare. Beyond merely aesthetic appeal, the facade design communicates the unique character, personality, and branding of each shop, making it an inviting and memorable destination for shoppers. It plays a pivotal role in creating a cohesive and attractive streetscape, fostering a sense of place and identity. A thoughtful facade design can entice passersby to enter, enhancing foot traffic and ultimately boosting sales for retailers. Additionally, a harmonious and visually appealing streetscape can make the shopping experience more enjoyable and encourage patrons to linger, explore, and return, thus contributing to the vitality and economic success of the entire shopping district.
Location: Yuncheng, Shanxi Province, China
Area: 180m (facade)
Phase: Completed and then demolished
Architecture/Interior: Atelier NIRIS
Collaboration: Jujia Statue
Lead architect: Xichen Sun
Team: Wei Huang, Chengyuan Zhao, Yuhui Jin
Project time: 2021
Completion time: 2021